FREE is sometimes FREE!

So you have your own business and you need exposure but don't have enough MULAH to get in heavy rotation on radio or television. You've run newspaper ads next to your competitors and it hasn't done much to get you new customers or clients.

What should you do?

There is a meeting for small businesses that want to be involved in an event marketing program that draws a crowd of more than 10,000 people in one day. The program is free...........

OK so I am enraged! 7 people showed up! SEVEN PEOPLE! I'm done. I'll have to get back to this post when I calm my nerves..

What about your friends?

Hey there! I'm back with a controversial debate that I'd like to start in reference to social media. I have more than 1,500 friends on FB and don't know half of them. They respond to my posts and I make it a point to let my top friends know where I'm coming from.

HOWEVER......are all friends created equal? In life I guess it's a good idea to have a plethora of friends who are diverse and from different walks of life. But I'm trying to build an empire......a marketing Queendom where my royal subjects admire and depend on me to get the word out about their product, service, or event. I'm somewhat of a Marketing and PR passionista! Should I combine worthless banter with business credibility on one social media site? Should my business partners get to know the intimate details of my life and innermost thoughts? Will my personality serve as a pro or a con in their book?

I don't have all of the answers but so far it hasn't hurt me. Stay tuned to find out what my "friends" have to say about it!